7 For All Mankind
7 For All Mankind
Details
Over four of campaigns, 7 For All Mankind was deftly reshaped through vivid storytelling and unconventional brand activations.
Services
- Advertising
- Art Direction
- Branding
- Creative Direction
- Graphic Design
- Packaging
- Web Design
Credits
George & Elaine for Lipman.
![Campaign Art Direction for 7 For All Mankind branded film White Wedding](https://georgeelaine.com/wp-content/uploads/2016/08/7FAM_1.jpg)
Several campaigns featured narrative driven film, assembled entirely by crowd-sourced audience participation.
![Campaign Image Art Direction for 7 For All Mankind](https://georgeelaine.com/wp-content/uploads/2016/08/7FAM_3.jpg)
![Campaign Image Art Direction for 7 For All Mankind based on Romeo and Juliet](https://georgeelaine.com/wp-content/uploads/2016/08/7FAM_12.jpg)
Stills from R+J, a brand film based on Romeo and Juliet, directed by James Franco.
![Campaign Image Art Direction for 7 For All Mankind based on Romeo and Juliet](https://georgeelaine.com/wp-content/uploads/2016/08/7FAM_5.jpg)
![Campaign Image Art Direction and Graphic Design for 7 For All Mankind based on Romeo and Juliet](https://georgeelaine.com/wp-content/uploads/2016/08/7FAM_6.jpg)
![Catalogue Design for 7 For All Mankind](https://georgeelaine.com/wp-content/uploads/2016/08/7FAM_4.jpg)
The film was accompanied by a gallery show, and book that retold the iconic plays story in collage.
![Campaign Image Art Direction for 7 For All Mankind](https://georgeelaine.com/wp-content/uploads/2016/08/7FAM_2.jpg)
![Campaign Image Art Direction for 7 For All Mankind based on Romeo and Juliet](https://georgeelaine.com/wp-content/uploads/2016/08/7FAM_11.jpg)
Behind the scenes