Details
To rebrand — and rename — the iconic Hudson’s Bay Company, we trusted their nearly 350 year legacy as a north star.
Services
- Branding
- Packaging
Credits
George & Elaine for Lipman
To rebrand — and rename — the iconic Hudson’s Bay Company, we trusted their nearly 350 year legacy as a north star.
As a brand with a history of design deeply embedded in the Canadian spirit, we looked to modernize the company’s archival identity instead of starting entirely anew.
Our revised packaging system followed the standard set by company’s beloved point blanket, even seasonally cycling through a set of four colors to match.
Branded Products