Hudson’s Bay Company
To rebrand — and rename — the iconic Hudson’s Bay Company, we trusted their nearly 350 year legacy as a north star.
George & Elaine for Lipman.
As a brand with a history of design deeply embedded in the Canadian spirit, we looked to modernize the company’s archival identity instead of starting entirely anew.
Our revised packaging system followed the standard set by company’s beloved point blanket, even seasonally cycling through a set of four colors to match.
Campaign with George & Elaine logotype