Westfield

Westfield
Details

For the launch of their Westfield’s New York flagship, we crafted a brand voice and vision to help court futurists of all types — with a particular eye towards culinary masterminds.

Services
  • Art Direction
  • Brand Activations
  • Brand Strategy
  • Concept Development
  • Creative Direction
  • Graphic Design
  • Packaging
  • Video
Credits

George & Elaine for Lipman.

Brand Book design for Westfield World Trade Center

As the vision for the brand was tailored towards futurism and progress, each element of the brand experience was designed to match that expectation.

Brand Book design for Westfield World Trade Center
Brand Book design for Westfield World Trade Center
Seafood image art direction for Westfield World Trade Center

To bring in the culinary talent necessary to support an endeavor of this magnitude, we directed a series of images to entice chefs near and far.

Vegetable image art direction for Westfield World Trade Center
Charcuterie image art direction for Westfield World Trade Center
The Oculus ceiling at Westfield World Trade Center
Pastry image art direction for Westfield World Trade Center
Asian Soup image art direction for Westfield World Trade Center
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