Westfield
Westfield
Details
For the launch of their Westfield’s New York flagship, we crafted a brand voice and vision to help court futurists of all types — with a particular eye towards culinary masterminds.
Services
- Art Direction
- Brand Activations
- Brand Strategy
- Concept Development
- Creative Direction
- Graphic Design
- Packaging
- Video
Credits
George & Elaine for Lipman.
As the vision for the brand was tailored towards futurism and progress, each element of the brand experience was designed to match that expectation.
![Brand Book design for Westfield World Trade Center](https://d3kjsgjzc88yq5.cloudfront.net/wp-content/uploads/2016/08/WESTFIELD_2.jpg)
![Brand Book design for Westfield World Trade Center](https://d3kjsgjzc88yq5.cloudfront.net/wp-content/uploads/2016/08/WESTFIELD_3.jpg)
To bring in the culinary talent necessary to support an endeavor of this magnitude, we directed a series of images to entice chefs near and far.
![Vegetable image art direction for Westfield World Trade Center](https://d3kjsgjzc88yq5.cloudfront.net/wp-content/uploads/2016/08/WESTFIELD_6.jpg)
![Charcuterie image art direction for Westfield World Trade Center](https://d3kjsgjzc88yq5.cloudfront.net/wp-content/uploads/2016/08/WESTFIELD_5.jpg)
![Pastry image art direction for Westfield World Trade Center](https://d3kjsgjzc88yq5.cloudfront.net/wp-content/uploads/2016/08/WESTFIELD_7.jpg)
![Asian Soup image art direction for Westfield World Trade Center](https://d3kjsgjzc88yq5.cloudfront.net/wp-content/uploads/2016/08/WESTFIELD_8.jpg)
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