The Shore Club
Moving beyond the typically garish South Beach, our branding for The Shore Club portrays a restrained luxury — in the heart of Miami no less.
- Art Direction
- Brand Activations
- Brand Strategy
- Event Design
Photography: Pamela Hanson. George & Elaine for Watson.
The Shore Club identity is minimalist by strategy: to cut through the surrounding visual noise by simply relaxing.
We directed a set of 3D renderings that offer a glimpse into the oasis within.