Westfield
Westfield
Details
For the launch of their Westfield’s New York flagship, we crafted a brand voice and vision to help court futurists of all types — with a particular eye towards culinary masterminds.
Services
- Art Direction
- Brand Activations
- Brand Strategy
- Concept Development
- Creative Direction
- Graphic Design
- Packaging
- Video
Credits
George & Elaine for Lipman.
As the vision for the brand was tailored towards futurism and progress, each element of the brand experience was designed to match that expectation.
To bring in the culinary talent necessary to support an endeavor of this magnitude, we directed a series of images to entice chefs near and far.
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